Finding My Target

· Why Targeting Your Brand is So Important ·

October 23, 2017

"Whether you are blogging, creating a YouTube page or starting a business there is one key factor in building a foundation for your success...and do you know what that is? Target!"

Yeeesh. It’s certainly been a while, but have no fear – Tiffany Trawick is still here!

I’ve been doing a lot of thinking about this blog and my brand and I’ve found that it is within my best interest to make some changes.

It feels as though I’ve hit a wall in my blog growth and productivity and after extensive research I believe I have figured out why and now I am going to share what I’ve learned with you because this advice is pertinent to many scenarios.

Whether you are blogging, creating a YouTube page or starting a business there is one key factor in building a foundation for your success…and do you know what that is?

TARGET TARGET TARGET!

It is so important to define your brand and your target audience.

While I’ve put a lot of energy into developing written content and curating a consistent aesthetic I have not yet narrowed down my brand by finding a niche.

While “lifestyle” is a blogging category–it has not allowed me to find my target audience nor is it causing me to move forward in my own personal pursuits.

From this point on I will be targeting my blog around two specific topics: writing & music, because these are the things that I am most passionate about. I will talk about my journey in pursuing these endeavors from my perspective as a Christian and hopefully this will inspire you to pursue your own. Furthermore I hope my platform will allow me to network and collaborate with other artists in my field.

So be on the lookout for branding changes and additions as we approach the holiday season. Thank you for all of your lasting support. I’m so excited to see what happens next!

If you have any questions/requests in relation to music or writing please comment below or email tiffany@tiffanytrawick.com.

 

With love always,

Tiffany Trawick

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